Friday, February 5, 2016

Toyota Drops Scion!

Not physically though. Just the dropping the logo and marketing for the Scion brand.

To the point....
"Youth buyers are in a completely different position than they were 13 years ago."
Bob Carter, Vice President of Operations of Toyota Motor Sales to Automotive News 

Scion started in 2002 for a younger market that Toyota was having a hard time reaching.

Follow the crowd they say?

I mean sure, it was for the earlier born millennials and lasted but 14 years, and I bet there will be another company to talk to the current young demographic soon. But that generation is not as excited about cars as everyone else so it will be interesting what does come of the earlier year drivers.
Maybe because many states have raised the driving age and that they are finding other ways of getting around.

Find the full article here.