Tuesday, October 23, 2012

Soliciting A Porsche

We all hate soliciting, especially when its in your neighborhood, right?

But what if someone(a local dealership) was soliciting a Porsche with a picture of it in your driveway? Literally....a nice white 911 Carrera S to be exact, and in an affluent neighborhood, in selected driveways. Then pull started a gas generator to power a printer to have a glossy direct mailer, placed nicely on your front doorstep.

Thats ballsy, but it is in a neighborhood near Toronto, sort of seems right.

And when you get 32% of people scheduling a test drive...that's an A+ in marketing!!

Pfaff Auto: Instant Direct Mail from Lowe Roche Advertising on Vimeo.

I had to email this Canadian dealership to tell them how cool it was to see them do this.