Friday, October 26, 2012

BMW Group Plans Plant In Brazil

Ian Robertson, Member of the Board of Management of BMW AG (right)

"Brazil is a market with tremendous potential for the future for the BMW Group. For that reason, we are strengthening our long-term commitment to this country,” Robertson explained. “This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas – and, therefore, for the long-term success of our company. With this move, the BMW Group is applying its strategic principle of ‘production follows the market’, which has already proved successful in markets such as the U.S., China and India.”

BMW is targeting production for 2014, with output of 30,000 units.  2011 brought 15,214 sold units in Brazil alone. So doubling production number from sales for 2 years down the road seems like a great goal, and they should achieve that since every year, BMW tops the charts in so many awarded categories.

Source:BMW Press Club

BMW Group plans plant in Brazil