Monday, January 10, 2011

Rolls Royce Apparition Concept

Thanks to TopSpeed for this little beauty. This is a 1:4 scale modle of a concept Rolls Royce that keeps the passengers pretty hidden from anyone. They want to keep the "chauffeur" tradition alive since the decline of drivers have made a plummet. Keep in mind, this is just a concept and will probably never see production. But that is why there are concepts, its an idea for the future to base other line ups off of.

It seems that Rolls has maintained their tradition for years and I have a pretty good guess that they are ready for a change, a new style, while keeping the same clientele and image. "Because image is everything."*

More images here