Wednesday, February 10, 2010

Crowdsourcing Cars

Check out this site: http://www.local-motors.com/

Here is how it works ...When Local Motors announces a design competition (for either a car body, or a particular feature), designers submit their work to the community, which then discusses and votes on the designs. Each competition specifies where the winning design will potentially be built, and submissions should be inspired by the target location—e.g. "an electric vehicle with a San Francisco soul". Local Motors picks a winner for the competition, whose design is then further developed by the community before being finalized for production by the Local Motors team.

The first crowd-designed car—the Rally Fighter—is already available, with production limited to 2,000 units (41 already sold). A price of around USD 50,000 adds to the exclusivity, but customers are not just buying a car: realizing the high value today's consumers place on unique experience and status stories, Local Motors invites every buyer to help build their own vehicle over two weekends. Owners can even host their own competition on the website for a custom "skin" design for their vehicle.