Tuesday, December 22, 2009

BMW works with Autodesk and Mackevision

Autodesk, Inc. (NASDAQ: ADSK) announced that the BMW Group has contracted Autodesk Consulting to automate the transformation of design data into marketing assets and create photorealistic, animated models of BMW, MINI and Rolls-Royce brand cars. Autodesk, in cooperation with Mackevision, will convert vehicle data into Autodesk Maya and Autodesk Showcase software files that are ready for animation and rendering. These photo-real virtual models will be used to create marketing materials before the vehicles are actually produced - including TV commercials, brochures and the company's web profile.

Together with Mackevision, Autodesk will create more than 240 virtual models of the BMW Group vehicles over the next three years. Autodesk Consulting will provide Autodesk Creative Bridge services to architect a visual workflow for BMW that leverages their 3D assets to lower production costs, while enhancing creative flexibility. Mackevision - a company specializing in computer-aided visualization of vehicle data - will process an extensive design data pipeline under the management of Autodesk's consulting team.