Tuesday, March 24, 2009

BMW 7 Series New Aluminum

The new BMW 7 Series sedan, which made its debut in November 2008 with a host of "world firsts," cruises out of showrooms with lightweight door components made from a unique aluminum product called Novelis Fusion™. This is the first automotive application of this innovative, multi-layered product, which Novelis has dubbed "The new aluminum™."

Novelis is the major supplier of aluminum sheet for the 7 Series, which features extensive use of the material in conventional form for the roof, doors, hood, side panels and some structural reinforcements. The use of aluminum helps reduce vehicle weight, providing better handling, performance and fuel economy.