Friday, February 5, 2016

Toyota Drops Scion!

Not physically though. Just the dropping the logo and marketing for the Scion brand.

To the point....
"Youth buyers are in a completely different position than they were 13 years ago."
Bob Carter, Vice President of Operations of Toyota Motor Sales to Automotive News 

Scion started in 2002 for a younger market that Toyota was having a hard time reaching.

Follow the crowd they say?

I mean sure, it was for the earlier born millennials and lasted but 14 years, and I bet there will be another company to talk to the current young demographic soon. But that generation is not as excited about cars as everyone else so it will be interesting what does come of the earlier year drivers.
Maybe because many states have raised the driving age and that they are finding other ways of getting around.

Find the full article here. 

Monday, February 1, 2016

Spy Shots: Toyota Supra/BMW Z4

Toyota Supra Camo Front End reports:

This is the upcoming BMW/Toyota sports car—purportedly the next Z4 and the revival of the Supra.

The three-year-old partnership between the two companies to build a sports car should finally yield a result in 2018 with a successor to the two-seat BMW Z4 and a new Toyota Supra. BMW engines and a chassis mated to probably Toyota hybrid technology is expected to save lots of money for sports car initiatives from the two companies—one of their numerous partnerships.

The photos here are believed to be the BMW with a folding fabric roof—a departure from the current Z4's retractable hardtop. Underneath are supposedly BMW mechanicals likely tied to the modular structure most rear-drive BMWs will be on, which is already adapted for plug-in hybrid powertrains.

The BMW is likely to stick to BMW engines and a possible hybrid variant, with 2.0L and 3.0L units likely. Expect dimensions to stick closely to rivals, such as the Mercedes-Benz SLC and Porsche Boxster. In keeping distance with the Toyota, the Z4 could be offered only as a soft top.

By contrast, the Supra could use only a hybrid system powered by a BMW inline six, with nearly 500 hp on tap. A dual-clutch transmission may be the only choice. But the Supra should compete with sports cars, such as the Mercedes-Benz AMG GT and Porsche 911. Styling cues from the ’14 FT-1 concept are likely.

Expect to see the new Z4 in 2018 and the Supra the following year.

Toyota Supra Spy Photo Rear End

Friday, October 2, 2015

New Porsche Mission E Electric Concept and the Website to Match

Porsche has released a new electric concept car at the Frankfort Auto Show with a really cool website concept that is new to me. 

Click on the image to go to Porsche's page on the Mission E. 
You will first see a drawing of the outline of the Mission E. And the only way to find out more info is if you scroll down the page. But wait! You don't move down the page. You must keep scrolling and the website starts filling in the details of the car including seats, battery and motor's, followed by the outer body. 

Click the image to experience this new way of introducing a car's design on the internet.

Click On Car

Cool, hu?!?!

I am always looking for new ways people are displaying content and branding on the internet and even curious on creative billboards. And this is definitely cool.

Thursday, August 13, 2015

Major Explosion in China Leaves Thousands of Vehicles Burnt to a Crisp w/Video

At first glance, it seems like a junk yard. but then the smoke in the background makes you stop and think again what this picture is depicting.....

Yesterday, August 12th, 2015 there was a major explosion that is still unknown of the initial cause. Rumors of a gas leak have surfaced, but since today, other reports have come out, non of which confirming the cause. The explosion occured in Tianjin, China. Other sources report that the firefighters have been told to stand down due to near by buildings containing dangerous chemicals.

The Chinese government has sent in a biological team to find the cause because of a strange odor in the air.  There have been 50 fatalities and hundreds injured with at least a dozen other firefighters missing. reports that over 2,700 cars have been completely totaled due to the explosion including "1,065 Touaregs, 391 Beetles, 257 Tiguans, 114 Golfs, 84 Up! minicars, 39 SportVans, and 28 Magotans" which is a version of the Passat. Land Rover and Renault have also lost cars but have not stated how many.

Watch the explosion from a near by apartment building. Mind you there is offensive language and your volume should be turned down if you are sensitive to foul words or if there are children near by.

Just OMG!  Click the photo to see the video>>
Tainjin China Explosion
Click photo for video!

To see more photo's of the aftermath, visit
Car numbers reported by

Wednesday, July 22, 2015

Head to Head Rally Race Footage with Ingram vs. Bergkvist

If you ever think about being a rally car driver, I bet you will always be third because this competition is stiff!

Head to Head - Chris Ingram & Emil Bergkvist I decided to compare my on-board from Rally Estonia with EMIL Bergkvist MOTOR's.. and the result is pretty incredible! Peugeot 208 R2 vs Opel Adam R2 on Rally Estonia - Great close competition in FIA ERC Juniors
Posted by Chris Ingram Rallying on Wednesday, July 22, 2015

Tuesday, July 21, 2015

Why Being Authentic Keeps My Client's Happy

I grew up in a small lakefront home an hour south of Cleveland, Ohio. Most of my closest friends waterskied, skateboarded, snowboarded, and did everything else closely related to "extreme sports." So my first childhood dream was to be on the cover of Wakeboarding Magazine because of my love for board sports. At the age of 10, I had my first board sponsor which led to a serious competitive career, traveling on bus tours around the country, teaching other kids and families about the sponsors and even competing in countries overseas, never forgetting to raise awareness to the public about the brands that I represented.

I never made it on the cover, but I did get a Monday Cover from Alliance Wake

Since moving to Florida to pursue my waterskiing dreams, I managed the oldest and most core skateboard shop in Orlando for 2years before moving into the car industry. The owner loved how I connected with the customers, was always kind, never getting upset with a customer, and generally up-selling them on a pair of wheels, or shoes with a soft and friendly approach.

It was what I new about business - being a friend sells more because of trust.

A little bit about where I learned sales-
My father, for the last 30 years, was a traveling salesman that taught me the importance of a proper handshake, eye contact, professionalism, and the strength it takes to sell anything.  He sold sheet metal machines, punch press's and lasers. The orders were sometimes over $1Million so I studied how he would talk about the customer, what he had to do to sell them on the equipment for expanding their business, and the feeling of accomplishing a hard days work. Sometimes it would take him 6months to close the sale, and would still not get paid until the machines would ship.  That's tough, but I admired his persistence, he never lied, and would go out of his way for the customer, even if he wasn't going to make any extra money.  It is this kind of effort that I am proud to say Geoff Gregory is my father.

Back to athletes-
The best athletes in the world, and some of the richest people in the world, they get lucky with lying, cheating and stealing. But notice that those are not the ones that are idolized or worshiped.
The ones that live forever are the ones who are always honest, never cheat the price, and do more work than just what they are paid for.

This post is dedicated to those people because they are the true "Marketing Guru's."
Even if their job title says "Sales," they are the ones on the floor doing marketing with a handshake, a smile, and majority of the time, knowing more about the product or company than the entire marketing team.

Tony Hawk is one of those people. He is one of the the most respected professionals in the world.  He is always honest, he always smiles, he encourages the building of something bigger than just skateboarding.  He does more marketing with his smile than any ad can do, and he sells more than anyone because of that.

He states in this video with Andrew "The Boss" Reynolds that "...our marketing works because it's authentic."

I can't put it any better, and I am sure he has worked on that line for decades as he creates and develops clothing lines, video games, and skateboards. It is authenticity that sells the best. Even cheap needs to have some authenticity behind it or it won't last long. People buy because of trust.

I believe my upbringing from my honest parents, being a professional athlete representing to the public a reason to purchase products, and my love for healthy activities has given me the ability to carry a label above my head that says "Authentic." My clients seem to trust me more than their last marketing pro and I believe this the number one reason why they are happy with my firm and I.

I hope you can learn from this and bring authenticity to your brand and products, you will sell more this way and create stronger brands because of it.

Check out my firms site and give us some feedback>

Monday, June 29, 2015

How NASCAR Has Become So Safe


This video I found explains why, how, and when the safety of the cars and drivers have come to be the iconic and historic sport that it is today. From the beginning of NASCAR in 1948, through the decades of racing, this video tells what safety rules, and car features have been put in place to save drivers and spectators lives during the most jaw dropping of crashes.